Investors are not exactly in the best interest of making social media marketing more pleasant and consumer friendly. They want returns, returns, and returns. This kind of risk makes Twitter be subject to advertisements. Although I personally have only been using Twitter for over 3 months, I am very happy with the power it gives me to directly interact with celebrities and brands. However, with the possibilities of advertisements, I may turn away from it entirely. I feel that this sentiment is shared by many users of Twitter who are likely at least be less satisfied if there were to be advertisements.
As a company that provides a great platform for social media marketing, Twitter needs to have the social media savvy consumers at the top of their list. Twitter is one of the greatest playgrounds for marketers and consumers alike to experiment with the possibilities of social media marketing. Just think about the impact of hashtags!
As of this moment, we cannot do much other than hope for the best for Twitter. This has the potential to make or break the company. I certainly am hoping for the best.