Sunday, September 15, 2013

Twitter filing for IPO: Ingenious or Stupid??

As everyone should know by know, Twitter is following the footsteps of Facebook. No, they are not changing their privacy policy, but they are filing for IPO. This leaves the world of social media marketing to wonder, "Will Twitter be annoying now?" There is logic to this question in that with going public and offering stocks, every company is burdened with the pressure of making the stockholders happy. This means generating target profits or beyond every quarter in every way possible.

Investors are not exactly in the best interest of making social media marketing more pleasant and consumer friendly. They want returns, returns, and returns. This kind of risk makes Twitter be subject to advertisements. Although I personally have only been using Twitter for over 3 months, I am very happy with the power it gives me to directly interact with celebrities and brands. However, with the possibilities of advertisements, I may turn away from it entirely. I feel that this sentiment is shared by many users of Twitter who are likely at least be less satisfied if there were to be advertisements.

As a company that provides a great platform for social media marketing, Twitter needs to have the social media savvy consumers at the top of their list. Twitter is one of the greatest playgrounds for marketers and consumers alike to experiment with the possibilities of social media marketing. Just think about the impact of hashtags!

As of this moment, we cannot do much other than hope for the best for Twitter. This has the potential to make or break the company. I certainly am hoping for the best.  

1 comment:

  1. Twitter should still stick to being social media platform 1st. And allow those promoted Tweets to be the only form of advertising. Otherwise, like you said, we would be less satisfied with ads popping up everywhere. I know that investors will be looking for returns but in order for the long term health of twitter to remain, they need to allow bare minimum advertising.