Monday, October 21, 2013


With all the football craze this time around, today we look at the use of Twitter in college football. College football has had their share of success and familiar with Twitter. With fans, coaches, players, and the teams themselves contributing their tweets, twitter can be quite an interactive marketing platform. One of the downsides to this, however, is that there is no way to control what is being said. The power is really entirely left to the people.

Who can forget seeing actual hashtags on actual football fields back in 2005. As shown from the picture below, there once was a time that all college football teams cared about was to generate more followers and more buzz through twitter. Realizing that this kind of aggressive marketing took away from the game and generated unwanted traffic, college football did away with posting hashtags on the actual football fields.

Now days, twitter for college football has been more refined. It is rather a tool to enhance brand royalty and add to the game experience. Sentiments of fans and haters alike fuel excitement, and followers receive exclusive content in the form of tweets by coaches and players regarding trades and recruitment. College football has come a long way in their social media marketing strategy for sure.

Monday, October 7, 2013

Government Shutdown Causes Social Media Throwdown

The recent government shutdown has caused an outrage among social media platforms. People are expressing their complaints and call to action through pictures, posts, hashtags, and etc. NBC even reported a story on this topic earlier today which marks the seventh day of the shutdown.

The fact that social media trends are frequenting the news outlet more often shows how significant social media has become in gaging sentiment and spreading news. A particular website has caught the attention of many people weighing in on this issue.

As shown from the picture above, the website displays real time data of how much Congress has earned since the shutdown. 

In response to all this, the damage control from the government and the congressmen involved with the shutdown has been insufficient to put it nicely. The amount hostile activity through various social media platforms are proving to be too much to handle. Although there is some response and engagement from the government through social media, the overall sentiment is against them. 

It will be interesting to see how much longer this social media outrage will continue to go on until the government decides to deal with it properly.