With all the football craze this time around, today we look at the use of Twitter in college football. College football has had their share of success and familiar with Twitter. With fans, coaches, players, and the teams themselves contributing their tweets, twitter can be quite an interactive marketing platform. One of the downsides to this, however, is that there is no way to control what is being said. The power is really entirely left to the people.
Who can forget seeing actual hashtags on actual football fields back in 2005. As shown from the picture below, there once was a time that all college football teams cared about was to generate more followers and more buzz through twitter. Realizing that this kind of aggressive marketing took away from the game and generated unwanted traffic, college football did away with posting hashtags on the actual football fields.
Now days, twitter for college football has been more refined. It is rather a tool to enhance brand royalty and add to the game experience. Sentiments of fans and haters alike fuel excitement, and followers receive exclusive content in the form of tweets by coaches and players regarding trades and recruitment. College football has come a long way in their social media marketing strategy for sure.