Social gaming is growing in popularity year by year. Given that 44.8% of these gamers are engaged through social networks, social media platforms have a huge opportunity in marketing through this medium. In my personal opinion, Tetris Battle is one of the best example that shows the true significance of social gaming in the marketing sense.
Battle is a social game played on Facebook developed by Tetris Online,
Inc. Of the three apps developed by Tetris Online, Tetris Battle is the
most popular app and the most fun. It has over 5 million active players
and ranks 75th for monthly active users rate These numbers are not
surprising when you realize the addictive game play combined with
effective marketing strategy. Tetris Battle seeks to make money and grow
their consumer base. The game meets these goals by emphasizing co-op
and versus mode among your Facebook friends. From the moment you start
playing the game, you see a list of friends who already have the
application who are ready to play with you. Tetris Battle also ranks you
among your friends, and encourages you to make others friends to play
the end of the day, Tetris Battle seeks to make revenue through their
application. They are successful at this through ads and mainly in game
purchasing to further enhance the experience. These items include such
things as different levels, skins, and game modes.
All of this components makes Tetris Battle a wonderful game with effective marketing. I personally was borderline addicted to this game. At one point, I was ranked in the top 5 among the hundreds of my friends who played the game. My friends and I took great pride in being ranked in the top 10 in Tetris Battle. Social gaming is a constantly growing trend. If you don't believe it, try Tetris Battle for yourself; you won't regret it!